Mark got the inspiration for a new approach to selling in 2000. He soon after created the BuyCycle Funnel™, a game changing customer buying process model that aligns selling activities to the customer decision making stages. Mark published his book The Funnel Principle in 2008 after several years of helping clients use the BuyCycle Funnel™ to improve their sales performance. Selling Power magazine publisher Gerhard Gschwandtner called The Funnel Principle ‘revolutionary’. The BuyCycle Funnel™ model has become an industry standard for selling to the customer buying process.
Mark has trained and coached thousands of salespeople and teams in 19 countries. Over 120 sales teams around the world have implemented The Funnel Principle system.